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Talking about Cambridge Analytica actually means discussing the business of personal data and the future of Social Media companies.

Background: in Dec 2016 me and my colleague Mikael Krogerus wrote a report for Swiss weekly DAS MAGAZIN about the company behind Donald Trump's digital campaign. (read here in German, English) This story went viral - got under heavy fire from sceptics – and helped start an international enquiry by Channel4 News, The Guardian, The New York Times. The result confirms our initial findings. Now a global debate is starting to shake the Valley. I think this debate should be about the fundaments of autonomy in the digital age. About who owns our data.

Watch it here.